Why we recommend

This is a fantastic serum which can bring about dramatic changes in the skin with a month of consistent use. It’s effective at smoothing skin texture, reducing fine lines, improving pigmentation and is particularly good for crow’s feet. It is great for sensitive and mature skin as it’s really gentle too.

NeoStrata Skin Active Firming Tri-Therapy Lifting Serum

Line-smoothing serum for face and neck


This de-wrinkling, smoothing and hydrating serum is particularly great for sensitive and mature skin as it’s really gentle. It’s effective at producing a smoother skin texture, reducing fine lines, improving pigmentation and is good for crow’s feet too.


  • Reduces appearance of fine lines, especially crow’s feet 
  • Targets uneven pigmentation for more even skin tone 
  • Smooths skin texture 


Hydrating Serums


All Skin Types and Sensitive Skin

    The serum contains a patented amino acid derivative that stimulates collagen and hyaluronic acid production to help plump and firm your skin for a more lifted appearance. To tackle uneven pigmentation, it also contains gluconolactone (a PHA), which provides gentle yet effective exfoliation. For extra hydration, there’s hyaluronic acid too.


    Apply a few drops of this to clean dry skin, spread it lightly around the face and allow it to be absorbed before you apply anything else. You can use it once or twice a day, as you prefer, and it is gentle enough to be used all around the eyes, too.

    Aqua/Water/Eau, PEG-8, Gluconolactone, 1,2-Hexanediol, Cyclopentasiloxane, Glycerin, Pentylene Glycol, PEG-12 Dimethicone, Polymethylsilsesquioxane, Acetyl Tyrosinamide, Cyclohexasiloxane, Sodium Hyaluronate, Dimethiconol, Biosaccharide Gum-1, Polyacrylate-13, Polyisobutene, Isopropyl Myristate, Polysorbate 20, Sodium Sulfite, BHT, Ammonium Hydroxide, Caprylyl Glycol, Xanthan Gum, Methyldihydrojasmonate, 2,6-Dimethyl-7-Octen-2-ol, Ethyl Acetoacetate, Methyl Benzodioxepinone, Phenoxyethanol, Chlorphenesin

    How can skincare firm your skin?

    While skincare isn’t able to totally fight the effects of gravity on our faces, there are two main ways it can help give our faces back some lift. Firstly, there’s hydration. Hydrating and moisturising ingredients such as hyaluronic acid, ceramides and glycerin can help give your skin a more plump and firm appearance. The second way, which is likely to give more long-lasting results, is through the use of ingredients that stimulate your body’s natural collagen and elastin, such as peptides and retinoids. 

    I don’t want or can’t use retinol. What are the alternatives?

    Retinoids, including retinol, might steal the headlines when it comes to tackling signs of ageing such as wrinkles, but it’s definitely not the only option you have. For example, you may struggle with very sensitive skin or be pregnant, which makes using retinol a no-go. Instead, look for collagen boosting ingredients such as peptides, and proven hydrators. It may take slightly longer to see results but they can still be worth it.